As the Director of Email Services at OuterBox, Brandon Threinen plays a pivotal role in shaping the company's email marketing strategy and driving significant revenue growth. Since the inception of the Email Services division in 2018, Brandon has successfully developed and launched innovative campaigns that...
As the Director of Email Services at OuterBox, Brandon Threinen plays a pivotal role in shaping the company's email marketing strategy and driving significant revenue growth. Since the inception of the Email Services division in 2018, Brandon has successfully developed and launched innovative campaigns that have consistently doubled year-over-year revenue gains. His expertise in Salesforce Marketing Cloud (SFMC) and Klaviyo empowers OuterBox to deliver tailored marketing solutions for prominent brands, managing an impressive database of over six million contacts.
Brandon leads a dedicated team of email marketing specialists, mentoring them in best practices and advanced strategies to optimize campaign performance. His hands-on approach ensures that every email campaign is meticulously crafted, from audience segmentation to creative direction, leveraging skills in Microsoft Excel, Google Analytics, and MySQL for data-driven decision-making. Under his guidance, the team excels in creating engaging landing pages and visually compelling content that resonates with diverse audiences.
In addition to overseeing production and administrative responsibilities within SFMC, Brandon is committed to staying ahead of industry trends, continuously refining OuterBox's email marketing techniques. His ability to integrate CSS and PHP into email design enhances the user experience, ensuring that campaigns not only capture attention but also drive conversions. With a strong foundation in strategic planning and execution, Brandon Threinen is a key asset to OuterBox, propelling the company to new heights in the competitive landscape of digital marketing.
