Brandon Moyer serves as the Vice President of Digital Transformation at WSFS Bank, where he leverages over 20 years of experience to spearhead innovative projects that enhance customer engagement and streamline banking processes. In his role as Product Owner, Brandon is responsible for the online...
Brandon Moyer serves as the Vice President of Digital Transformation at WSFS Bank, where he leverages over 20 years of experience to spearhead innovative projects that enhance customer engagement and streamline banking processes. In his role as Product Owner, Brandon is responsible for the online account opening process, customer self-service initiatives, and associate servicing, ensuring that each digital interaction is seamless and user-friendly. His passion for creating omnichannel experiences drives him to not only launch new features but also to educate users about the benefits of these innovations, ultimately making their banking experience more intuitive and efficient.
Brandon's expertise in digital strategy and customer experience is complemented by his proficiency in artificial intelligence (AI) and product development. He employs agile methodologies, such as Scrum, to foster collaboration and accelerate the delivery of high-quality digital solutions. His focus on user experience (UX) and user acceptance testing (UAT) ensures that the products meet the needs of both customers and associates, enhancing overall satisfaction and engagement.
Key projects under Brandon's leadership have included the implementation of advanced self-service tools that empower customers to manage their accounts with greater autonomy and efficiency. By integrating search engine optimization (SEO) best practices, he has improved the visibility and accessibility of WSFS Bank's digital offerings, making it easier for users to find the information they need. As mobile devices continue to dominate the banking landscape, Brandon is committed to optimizing mobile experiences, ensuring that customers can access services anytime, anywhere. His dedication to digital transformation not only positions WSFS Bank as a leader in the financial services industry but also reinforces his belief that technology should simplify and enhance the user experience.
