As the President & CEO of OneAZ Credit Union, Brandon Michaels is not just steering a financial institution; he is pioneering a transformative approach to community banking that prioritizes innovation and member experience. With over a decade of experience in the financial sector, Brandon recognizes...
As the President & CEO of OneAZ Credit Union, Brandon Michaels is not just steering a financial institution; he is pioneering a transformative approach to community banking that prioritizes innovation and member experience. With over a decade of experience in the financial sector, Brandon recognizes the pressing need for community banks and credit unions to adapt to the rapidly evolving landscape dominated by large financial institutions and agile FinTechs. Under his leadership, OneAZ Credit Union has embraced a digital-first strategy, focusing on enhancing user experience through automation and cutting-edge technology.
Brandon's vision is rooted in a people-first philosophy, ensuring that both members and employees feel valued and empowered. He has spearheaded key projects aimed at business transformation, including the implementation of advanced treasury management systems and strategic marketing initiatives that resonate with the diverse communities across Arizona. His expertise in mergers and acquisitions (M&A) has also positioned OneAZ as a competitive player in the market, allowing for strategic partnerships that enhance service offerings and expand the credit union's reach.
Brandon's commitment to coaching and developing talent within the organization fosters a culture of continuous improvement and innovation. By leveraging his skills in executive management and retail banking, he is dedicated to redefining what it means to be a community-focused financial institution in today's digital age. Through his leadership, OneAZ Credit Union is not only surviving but thriving, setting a benchmark for others in the industry to follow.
