Brandon Lassoff serves as the Insights and Operations Partner and Chief of Staff for Gusto's Employers Segment, a pivotal role that positions him at the intersection of strategic vision and operational execution for a customer base of approximately 200,000 businesses. In this capacity, Brandon is...
Brandon Lassoff serves as the Insights and Operations Partner and Chief of Staff for Gusto's Employers Segment, a pivotal role that positions him at the intersection of strategic vision and operational execution for a customer base of approximately 200,000 businesses. In this capacity, Brandon is instrumental in driving cross-functional strategic projects that enhance operational excellence across Gusto’s diverse business teams. His unique blend of expertise in business operations, corporate strategy, and management consulting enables him to effectively lead high-priority initiatives that align with Gusto's overarching goals.
As Chief of Staff to Gusto's cofounder and Head of Engineering, Product, & Design (EPD), Brandon collaborates closely with executive leadership to define and implement strategic direction and plans. His role is critical in establishing operational processes that ensure seamless integration across various departments, particularly during periods of growth and transformation. By leveraging his skills in project management, financial analysis, and marketing strategy, he has successfully spearheaded initiatives that not only optimize internal workflows but also enhance customer experiences.
Key projects under Brandon's leadership include the development of data-driven insights that inform product enhancements and marketing strategies, as well as the integration of M&A activities that align with Gusto's long-term vision. His commitment to fostering collaboration and operational efficiency has positioned him as a trusted partner within the organization, driving initiatives that contribute to Gusto's mission of empowering small businesses. Through his strategic foresight and operational acumen, Brandon continues to play a vital role in shaping the future of Gusto and its impact on the employer landscape.
