As the Executive Director of Demand Marketing & Marketing Operations at TriNet, Brandon Farris is at the forefront of driving strategic initiatives that enhance brand visibility and generate a robust sales-qualified pipeline for the company's Professional Employer Organization (PEO) and cloud-based Human Resource Information System...
As the Executive Director of Demand Marketing & Marketing Operations at TriNet, Brandon Farris is at the forefront of driving strategic initiatives that enhance brand visibility and generate a robust sales-qualified pipeline for the company's Professional Employer Organization (PEO) and cloud-based Human Resource Information System (HRIS) product lines. With a rich background in both startups and established enterprises, Brandon leverages his extensive expertise in demand generation, account-based marketing (ABM), and digital marketing to craft comprehensive marketing strategies that resonate with target audiences.
In his current role, Brandon leads the development and execution of innovative Demand Generation programs, ensuring alignment with TriNet's overarching business objectives. His responsibilities encompass the meticulous management of demand and paid digital marketing plans, where he skillfully oversees budgeting, forecasting, and performance analytics to optimize lead generation and conversion rates. With a keen understanding of enterprise software and cloud computing, he effectively positions TriNet’s solutions within a competitive landscape, driving engagement and fostering relationships with potential clients.
Brandon’s proficiency in marketing automation and analytics empowers him to make data-driven decisions that enhance campaign effectiveness. His collaborative approach to partner management and solution selling has been instrumental in building a solid track record of successful marketing campaigns that not only elevate brand awareness but also significantly contribute to the company’s growth trajectory. As a passionate B2B marketing fanatic, Brandon continues to push the boundaries of innovation in marketing operations, ensuring that TriNet remains a leader in the HR technology space.
