As the Director of Business Development for Intellectual Property Sales and Licensing at AT&T, Brad Sapir plays a pivotal role in leveraging the company's vast intellectual property portfolio to create strategic partnerships and revenue streams. With over 15 years of experience in sales and business...
As the Director of Business Development for Intellectual Property Sales and Licensing at AT&T, Brad Sapir plays a pivotal role in leveraging the company's vast intellectual property portfolio to create strategic partnerships and revenue streams. With over 15 years of experience in sales and business development, Brad specializes in navigating the complex landscape of technology licensing, patent sales, and brand licensing. His expertise lies in collaborating with technology leaders across various sectors, enabling them to enhance their own IP assets while simultaneously driving value for AT&T.
In his current role, Brad is instrumental in identifying and executing key projects that align with AT&T's strategic objectives. He focuses on developing innovative solutions that cater to the needs of enterprise clients, ensuring that they can effectively monetize their own intellectual property. This involves not only traditional patent licensing but also exploring opportunities within patent pools and collaborative licensing agreements. By fostering relationships with key stakeholders, Brad helps organizations unlock the full potential of their IP, facilitating growth and competitive advantage in the rapidly evolving telecommunications landscape.
Brad's skill set encompasses managed services, solution selling, and operations management, allowing him to approach challenges with a comprehensive understanding of both customer service and technical requirements. His ability to communicate complex concepts clearly and effectively has been crucial in building trust and driving successful negotiations. As AT&T continues to expand its influence in the telecommunications sector, Brad's leadership in intellectual property sales and licensing positions the company at the forefront of innovation and market responsiveness.
