As the Area Manager at Current Lighting, formerly known as Hubbell Lighting, Brad Perkins plays a pivotal role in driving sales and marketing initiatives across 14 states in the Central region. With extensive experience in the electrical manufacturing industry, Brad has honed his expertise in...
As the Area Manager at Current Lighting, formerly known as Hubbell Lighting, Brad Perkins plays a pivotal role in driving sales and marketing initiatives across 14 states in the Central region. With extensive experience in the electrical manufacturing industry, Brad has honed his expertise in key account management and product marketing, positioning him as a vital resource for both clients and his team. His responsibilities encompass a wide array of functions, including managing relationships with manufacturers, agents, and distributors, which is crucial for optimizing sales operations and ensuring seamless communication across the supply chain.
Brad's approach to sales management is both strategic and hands-on. He is deeply involved in territory marketing, new product rollouts, and training initiatives that empower his team and partners to effectively promote innovative lighting solutions. His ability to forecast market trends and sales goals is complemented by his knack for identifying and resolving project issues, making him a trusted advisor in the field. Brad’s proficiency in negotiation and pricing strategies further enhances his capability to deliver tailored solutions that meet the unique needs of his clients.
In an industry that is rapidly evolving with advancements in solid-state lighting and smart technologies, Brad remains committed to staying ahead of the curve. His focus on continuous learning and adaptation ensures that Current Lighting remains a leader in providing cutting-edge lighting solutions. Through his leadership, Brad not only drives sales growth but also fosters a culture of collaboration and excellence within his team, ultimately contributing to the success of Current Lighting in a competitive marketplace.