As the Vice President of Sales and Chief Development Officer at the National Hot Rod Association (NHRA), Brad Gerber leverages over two decades of extensive experience in integrated media and sponsorship to drive revenue growth and enhance brand partnerships within the motorsports industry. His leadership...
As the Vice President of Sales and Chief Development Officer at the National Hot Rod Association (NHRA), Brad Gerber leverages over two decades of extensive experience in integrated media and sponsorship to drive revenue growth and enhance brand partnerships within the motorsports industry. His leadership is pivotal in steering NHRA’s sales and business development initiatives, where he oversees a diverse portfolio that includes media sales, corporate sponsorships, and innovative revenue development strategies.
Brad's expertise in managing P&L exceeding $100 million equips him with a profound understanding of the complexities involved in multi-revenue stream environments, including digital, social, mobile, print, and event-based initiatives. His strategic approach to marketing and advertising sales has not only transformed NHRA’s sales framework but has also fostered a culture of collaboration and creativity within the team.
Key projects under his leadership have included the expansion of NHRA's digital footprint, enhancing content strategy to engage a broader audience, and forging strategic partnerships that amplify brand visibility and drive lead generation. Brad’s adeptness in media relations and planning has been instrumental in positioning NHRA as a leader in motorsports, while his focus on innovative compensation structures ensures that the sales team remains motivated and aligned with the organization’s growth objectives. With a commitment to excellence and a passion for motorsports, Brad Gerber continues to shape the future of NHRA, driving sustainable success in an ever-evolving market landscape.
