Brad Culen serves as the Director of Pricing Strategy at Rust-Oleum Corporation, where he leverages over 15 years of extensive experience in analytics, marketing, consumer pricing, and operations to drive significant improvements in sales, profits, and margins. In his current role, Brad is a pivotal...
Brad Culen serves as the Director of Pricing Strategy at Rust-Oleum Corporation, where he leverages over 15 years of extensive experience in analytics, marketing, consumer pricing, and operations to drive significant improvements in sales, profits, and margins. In his current role, Brad is a pivotal member of the centralized Pricing Leadership team, tasked with developing comprehensive pricing and promotional strategies that align with market demands and competitive benchmarks. His expertise in competitive benchmarking and price alignment ensures that Rust-Oleum remains a leader in the coatings industry, effectively responding to market fluctuations and consumer behavior.
Brad's collaborative management style is instrumental in fostering strong relationships across various departments, including IT, retail services, and online partners. By working closely with these internal and external stakeholders, he ensures that pricing strategies are not only data-driven but also aligned with the overall business objectives. His proficiency in project management and performance management allows him to lead initiatives that optimize pricing structures, enhance customer service, and ultimately contribute to the company's bottom line.
In addition to his strategic role, Brad is committed to team building and performance enhancement, empowering his colleagues to excel in their roles. His analytical skills enable him to dissect complex income statements and P&L reports, providing insights that drive informed decision-making. As he continues to navigate the evolving landscape of consumer pricing, Brad remains focused on delivering innovative solutions that elevate Rust-Oleum's market position while maximizing profitability and operational efficiency.
