As the Chief Marketing Officer at Zihi, Bogdan Mikhaylov leverages over a decade of experience in product and marketing across diverse sectors, including Education, Nonprofit, E-commerce, and SaaS. His current focus is on enhancing the user experience and engagement for Zihi’s innovative platform, which utilizes...
As the Chief Marketing Officer at Zihi, Bogdan Mikhaylov leverages over a decade of experience in product and marketing across diverse sectors, including Education, Nonprofit, E-commerce, and SaaS. His current focus is on enhancing the user experience and engagement for Zihi’s innovative platform, which utilizes artificial intelligence and machine learning to revolutionize endurance sports training. Under his leadership, the product team is dedicated to refining the in-app UX/UI and optimizing the entire sales funnel, with the objective of significantly boosting key performance metrics such as Engagement Rate (ER), Customer Lifetime Value (CLTV), Daily Active Users (DAU), and Monthly Active Users (MAU).
Bogdan's expertise in conversion rate optimization and customer acquisition is instrumental in driving Zihi's growth strategy. He employs methodologies such as Jobs To Be Done (JTBD) and Customer Journey Mapping (CJM) to gain deep insights into user behavior, ensuring that the platform not only meets but exceeds user expectations. His proficiency in social media optimization (SMO) and affiliate marketing further enhances Zihi's outreach, allowing the company to effectively engage with its target audience.
In addition to his strategic acumen, Bogdan is a skilled communicator and negotiator, adept at public speaking and coaching, which enables him to inspire and lead cross-functional teams toward shared goals. His commitment to developing and launching new products is evident in his hands-on approach to brand positioning and market penetration strategies, positioning Zihi as a leader in the endurance sports training space. With Bogdan at the helm of marketing, Zihi is poised for sustained growth and innovation in an increasingly competitive landscape.
