As the Director of Partner Sales at Equifax, Bobby Siebert plays a pivotal role in driving the growth and success of The Work Number (TWN), a premier verification service that sets the industry standard. With over a decade of experience in SaaS, cloud-based technologies, and...
As the Director of Partner Sales at Equifax, Bobby Siebert plays a pivotal role in driving the growth and success of The Work Number (TWN), a premier verification service that sets the industry standard. With over a decade of experience in SaaS, cloud-based technologies, and data analytics, Bobby expertly navigates the complexities of partner relationships to unlock new opportunities and enhance existing collaborations. His strategic focus is on maximizing the potential of TWN by not only managing current partnerships but also actively pursuing new direct sales opportunities that leverage Equifax’s cutting-edge API and Connector technology.
Bobby's approach is rooted in a deep understanding of the banking and credit sectors, where he applies his expertise to foster strong customer relations and facilitate seamless integrations. By partnering with sales representatives during joint calls, he effectively communicates the value proposition of TWN, demonstrating its ease of implementation and the significant benefits it offers to clients across various industries, including medical devices and capital equipment. His leadership skills and market development acumen enable him to condition sales teams to recognize the importance of including him in strategic conversations, ensuring that the full capabilities of TWN are showcased.
In an ever-evolving landscape where data-driven decision-making is paramount, Bobby Siebert stands out as a key player at Equifax, committed to advancing the company’s mission while delivering exceptional value to partners and clients alike. His ability to blend technical knowledge with sales operations expertise positions him as a trusted advisor in the verification services space, making him an invaluable asset to the Equifax team.
