Bobby Burdette serves as the Director of UX and Creative Strategy at Thermo Fisher Scientific, where he plays a pivotal role in shaping the user experience and creative direction for the Marketing portfolio and the Fisher Scientific Channel brand. With a robust background in web...
Bobby Burdette serves as the Director of UX and Creative Strategy at Thermo Fisher Scientific, where he plays a pivotal role in shaping the user experience and creative direction for the Marketing portfolio and the Fisher Scientific Channel brand. With a robust background in web design dating back to 2001, Bobby transitioned into UX Design in 2006, further enhancing his expertise by obtaining a Master’s degree in UX Design. This academic foundation, combined with his extensive hands-on experience, positions him as a leader in crafting compelling customer experiences that resonate with users.
In his current role, Bobby drives the UX and Creative Strategy disciplines, focusing on integrating innovative design principles with cutting-edge technology to elevate the user journey across digital platforms. He leads a dynamic team of content strategists, designers, and writers, fostering a collaborative environment that encourages creativity and strategic thinking. Bobby is adept at identifying user needs and setting actionable strategies that enhance product usability and brand engagement. His expertise spans various domains, including e-commerce, digital marketing, and mobile usability design, ensuring that Thermo Fisher Scientific remains at the forefront of user-centered design.
Key projects under his leadership often involve the development of intuitive interfaces and seamless user interactions that not only meet business objectives but also delight users. Bobby's proficiency in tools such as Axure for wireframing and UX research methodologies enables him to create data-driven designs that enhance customer satisfaction and drive brand loyalty. As a thought leader in the industry, Bobby Burdette continues to push the boundaries of UX design, ensuring that Thermo Fisher Scientific delivers exceptional experiences that empower users and advance the company's mission.
