Bob Terry is a seasoned omni-channel CPG marketing executive and Co-Founder at Lemonaid, where he leverages his extensive experience to provide strategic business and marketing services tailored for early-stage organizations. With a robust background that spans both brand management and agency leadership, Bob possesses a...
Bob Terry is a seasoned omni-channel CPG marketing executive and Co-Founder at Lemonaid, where he leverages his extensive experience to provide strategic business and marketing services tailored for early-stage organizations. With a robust background that spans both brand management and agency leadership, Bob possesses a unique ability to integrate creative and strategic thinking, allowing him to craft innovative solutions that drive brand growth and profitability. At Lemonaid, he specializes in market-sizing, positioning, and comprehensive business and marketing planning, helping startups define their unique place in an increasingly competitive marketplace.
Currently, Bob is spearheading key projects that focus on demand creation and market activation, utilizing his expertise in integrated marketing and customer insight to develop compelling brand narratives. His hands-on approach to concept development and interactive marketing ensures that clients not only resonate with their target audiences but also achieve measurable results. Bob’s proficiency in direct marketing and email marketing further enhances his ability to create impactful campaigns that engage consumers across multiple channels.
With a keen eye for art direction and a passion for new media, Bob is committed to fostering innovation and creativity within the organizations he consults. His collaborative mindset and strategic acumen make him an invaluable partner for businesses looking to navigate the complexities of the market landscape. As he continues to drive success at Lemonaid, Bob remains dedicated to empowering brands to unlock their full potential and achieve sustainable growth.
