As the President and Founder of Edge Strategies Inc., Bob Kazarian leverages over a decade of experience in providing strategic consulting and market research services tailored specifically for the IT, telecommunications, and internet sectors. Under his leadership, Edge Strategies has established itself as a trusted...
As the President and Founder of Edge Strategies Inc., Bob Kazarian leverages over a decade of experience in providing strategic consulting and market research services tailored specifically for the IT, telecommunications, and internet sectors. Under his leadership, Edge Strategies has established itself as a trusted partner for industry giants such as Microsoft, HP, British Telecom, and Vodafone, delivering fact-based business strategies that drive growth and enhance market performance.
Bob’s expertise lies in the intersection of cloud computing, channel partnerships, and product marketing, where he excels in designing and implementing effective go-to-market strategies. His deep understanding of market dynamics enables him to conduct comprehensive market research, offering clients invaluable insights into customer behavior, competitive landscapes, and partnership opportunities. By utilizing both quantitative and qualitative methodologies, Bob ensures that Edge Strategies provides actionable recommendations that empower clients to optimize their market performance.
Key projects under Bob's guidance have included initiatives aimed at enhancing the efficiency and productivity of strategic partnerships, particularly in the realm of online advertising and business alliances. His analytical approach to market performance improvement has helped numerous clients navigate the complexities of the digital landscape, ensuring they remain competitive and innovative. With a commitment to excellence and a passion for helping technology leaders succeed, Bob Kazarian continues to shape the future of strategic consulting in the fast-evolving tech industry.
