Blanca Segura Dulanto is a dynamic force in the music industry, currently serving as the Directora General at Puente Sonoro. With over a decade of experience since 2011, Blanca has honed her expertise in developing international artists within the Peruvian market, leveraging innovative marketing strategies...
Blanca Segura Dulanto is a dynamic force in the music industry, currently serving as the Directora General at Puente Sonoro. With over a decade of experience since 2011, Blanca has honed her expertise in developing international artists within the Peruvian market, leveraging innovative marketing strategies and comprehensive communication plans to enhance their visibility and positioning. Her role encompasses a diverse range of responsibilities, including management and booking for a variety of prominent artists, both locally and internationally. Notable acts under her guidance include Planeta No and Francisco Victoria from Chile, as well as Santa García and Lunar Pats from Peru, showcasing her ability to bridge cultural gaps and foster cross-border collaborations.
At Puente Sonoro, Blanca is instrumental in driving key projects that contribute to the overall development of the music industry in Peru. Her strategic insights are pivotal in advising artists on effective marketing and distribution strategies, ensuring they navigate the complexities of digital platforms successfully. With a strong foundation in Customer Relationship Management (CRM) and project management, she excels in orchestrating live events that resonate with audiences while enhancing the artists' brand presence. Her creative writing and editing skills further amplify her ability to craft compelling narratives that engage fans and stakeholders alike.
Blanca's leadership is characterized by her commitment to empowering teams and fostering a collaborative environment, essential for thriving in the fast-paced music landscape. As she continues to champion the growth of the Peruvian music scene, her passion for the industry and dedication to artist development remain at the forefront of her mission at Puente Sonoro.
