Blanca Navas serves as the Vice President of Affiliate Sales at Spanish Broadcasting System - Aire Radio Networks, where she leverages her extensive experience in media broadcasting to drive the growth of syndicated programs and enhance content distribution strategies. With a proven track record in...
Blanca Navas serves as the Vice President of Affiliate Sales at Spanish Broadcasting System - Aire Radio Networks, where she leverages her extensive experience in media broadcasting to drive the growth of syndicated programs and enhance content distribution strategies. With a proven track record in building robust media affiliate sales platforms, Blanca is adept at cultivating strategic partnerships with terrestrial radio stations and digital music platforms. Her role is pivotal in expanding the reach of LaMusica, a flagship digital and live music content initiative, ensuring that SBS delivers unparalleled audio experiences that resonate with diverse audiences.
Under her leadership, Blanca has successfully spearheaded key projects that introduce fresh talent to the airwaves, utilizing insights gained from SBS’s owned and operated (O&O) stations. This innovative approach not only enriches the content portfolio but also maximizes revenue generation through effective advertising sales and promotions. Her expertise in radio advertising, coupled with her strong relationships within the industry, positions her as a vital asset in the competitive landscape of broadcast media.
Blanca’s strategic vision encompasses the syndication of network products and the management of affiliated stations, where she employs her skills in radio promotions and commercial strategy to optimize audience engagement. By harnessing the power of voice-over talent and compelling storytelling, she ensures that SBS remains at the forefront of the broadcasting industry, delivering captivating content that drives listener loyalty and enhances brand visibility. Through her commitment to excellence and innovation, Blanca Navas continues to shape the future of media broadcasting at SBS, setting new standards for affiliate sales and content distribution.
