Bj McFarland serves as the Director of New Business, Strategic Accounts at Ricoh USA, Inc., where he leverages nearly two decades of sales and leadership experience to drive transformative growth in the competitive landscape of information management and digital services. In his current role, Bj...
Bj McFarland serves as the Director of New Business, Strategic Accounts at Ricoh USA, Inc., where he leverages nearly two decades of sales and leadership experience to drive transformative growth in the competitive landscape of information management and digital services. In his current role, Bj leads a dedicated pursuit team focused on cultivating new business partnerships within zero-based accounts among the Fortune 1000 and Forbes Top 100 companies. This strategic initiative not only emphasizes Ricoh's commitment to innovation but also highlights Bj's expertise in consultative selling and building high-performance sales teams.
Under Bj's leadership, the team develops tailored strategies for enterprise print and digitization transformations, enabling clients to streamline operations and enhance productivity. His proficiency as an experienced change agent allows him to navigate complex organizational cultures, ensuring that Ricoh's solutions align seamlessly with client needs. By utilizing Salesforce.com and other advanced tools, Bj effectively manages the sales pipeline, driving results that positively impact both people and business outcomes.
Bj's approach is characterized by a deep understanding of managed services and B2B dynamics, enabling him to foster long-term relationships with national accounts. His commitment to change management and team leadership not only inspires his colleagues but also cultivates an environment where innovation thrives. As Ricoh continues to create competitive advantages for over 1.4 million businesses, including 84% of the Fortune 500, Bj McFarland stands at the forefront of this mission, dedicated to delivering exceptional value and results in the ever-evolving digital landscape.
