Bill Odell is a dynamic Growth Company Executive and Fractional CMO at Odell Marketing, where he leverages his extensive background in technology and marketing to drive transformative growth for B2B companies. With a career marked by successful leadership in Go-to-Market strategies, Bill has played a...
Bill Odell is a dynamic Growth Company Executive and Fractional CMO at Odell Marketing, where he leverages his extensive background in technology and marketing to drive transformative growth for B2B companies. With a career marked by successful leadership in Go-to-Market strategies, Bill has played a pivotal role in guiding high-growth, category-creating firms through critical phases, including IPOs and acquisitions. His expertise spans a diverse range of sectors, from early-stage startups to established enterprises with revenues exceeding $100 million.
At Odell Marketing, Bill focuses on empowering executive leadership teams to craft robust marketing strategies that translate into tangible business outcomes. His hands-on approach combines practical know-how with flawless execution, ensuring that clients not only develop innovative marketing frameworks but also achieve sustainable top-line growth. Notable projects include his advisory role at RiskSense, where he contributed to enhancing vulnerability management solutions, and his tenure as Acting CMO for both Aerospike and Bugcrowd, where he spearheaded initiatives in real-time data platforms and SaaS-based crowd-sourced security, respectively.
Bill’s skill set encompasses a wide array of competencies, including SaaS, enterprise software, product marketing, demand generation, and business development. His deep understanding of IT security and analytics, coupled with his experience in cloud computing, positions him as a trusted advisor for companies navigating the complexities of today’s technology landscape. Through his strategic insights and operational acumen, Bill Odell continues to make a significant impact on the growth trajectories of his clients, helping them to not only meet but exceed their business objectives.
