Bill Nordin is an award-winning senior brand executive currently serving as the Director of Brand and Insights at Great Wolf Lodge, a leading 20-resort hospitality company. In this pivotal role, Bill spearheads the brand and creative management efforts, overseeing an in-house creative team while collaborating...
Bill Nordin is an award-winning senior brand executive currently serving as the Director of Brand and Insights at Great Wolf Lodge, a leading 20-resort hospitality company. In this pivotal role, Bill spearheads the brand and creative management efforts, overseeing an in-house creative team while collaborating with multiple external agencies across various disciplines, including creative, entertainment, media, social, digital, architectural, and interior design. His leadership is instrumental in executing lodge initiatives with an annual production budget ranging from $4 to $6 million.
One of Bill's key achievements has been the successful relaunch of the Great Wolf Lodge brand, centered around the compelling promise of “Strengthening the Pack.” This strategic repositioning not only revitalized the brand's identity but also resulted in a remarkable doubling of guest engagement metrics. Bill’s expertise in brand leadership and digital transformation has enabled him to harness marketing insights that drive impactful campaigns, ensuring that Great Wolf Lodge remains a beloved destination for families.
With a strong focus on team leadership and development, Bill is dedicated to fostering a culture of creativity and innovation within his team. His skills in concept development, branding and identity, and content strategy have proven invaluable in crafting iconic marketing campaigns that resonate with audiences. Additionally, his proficiency in social media marketing and online marketing strategies has enhanced the brand's digital footprint, engaging guests in meaningful ways. Bill Nordin's commitment to excellence and his strategic vision continue to position Great Wolf Lodge as a leader in the hospitality industry, making memorable experiences for families across the nation.
