Bijal Soni currently serves as a Sr. Principal Product Manager at Oracle, where she leverages her extensive background in the advertising technology (Adtech) and marketing technology (Martech) sectors to drive innovative solutions in advertising measurement, particularly through Moat Analytics. With years of experience in online...
Bijal Soni currently serves as a Sr. Principal Product Manager at Oracle, where she leverages her extensive background in the advertising technology (Adtech) and marketing technology (Martech) sectors to drive innovative solutions in advertising measurement, particularly through Moat Analytics. With years of experience in online market research and consumer behavior insights, Bijal is adept at bridging the gap between client-facing teams and product development, ensuring that the voice of the customer is integrated into every stage of product lifecycle management.
In her role, Bijal spearheads key projects that focus on enhancing the analytics capabilities of Moat, enabling clients to derive actionable insights from big data. Her expertise in quantitative research and predictive modeling allows her to develop robust strategies that not only meet client needs but also anticipate market trends. By collaborating closely with sales and professional services teams, she crafts tailored solutions that drive client success and foster long-term partnerships.
Bijal’s thought leadership in advertising research and analytics positions her as a key influencer within the industry. She is passionate about employing data mining techniques to uncover hidden patterns in consumer behavior, which informs strategic decision-making for clients. Her management skills and strategic vision have been instrumental in launching SaaS products that redefine how advertisers measure campaign effectiveness. As she continues to push the boundaries of what is possible in advertising measurement, Bijal remains committed to delivering unparalleled value to Oracle’s clients and the broader advertising community.
