Bibhav Behera serves as the Cluster Business Head at Mensa Brands, where he leverages his extensive expertise in building digital-first brands to drive growth and innovation in the fast-paced e-commerce landscape. With a proven track record in FMCG and brand management, Bibhav is adept at...
Bibhav Behera serves as the Cluster Business Head at Mensa Brands, where he leverages his extensive expertise in building digital-first brands to drive growth and innovation in the fast-paced e-commerce landscape. With a proven track record in FMCG and brand management, Bibhav is adept at navigating the complexities of online marketplaces, ensuring that brands not only capture consumer attention but also convert that interest into sales. His role involves spearheading key projects that focus on brand activation and funnel optimization, allowing Mensa Brands to expand its footprint both domestically and globally.
Bibhav's strategic vision is complemented by his exceptional communication skills, enabling him to effectively collaborate with cross-functional teams and stakeholders. His ability to think creatively and bring fresh ideas to the table has earned him recognition as a consistent top performer within the organization. Beyond his professional pursuits, Bibhav is also an awarded wildlife photographer, a passion that enriches his perspective on storytelling and brand narrative. This unique blend of skills allows him to craft compelling brand identities that resonate with consumers, fostering loyalty and engagement.
At Mensa Brands, Bibhav is committed to building a portfolio of digital-first brands that not only meet the demands of the modern consumer but also set new benchmarks in the industry. His insights into e-commerce dynamics and consumer behavior position him as a thought leader in the space, driving the company's mission to redefine the future of brand building in India and beyond.
