Bianca Burd is a dynamic and accomplished Product Director at Kennedy, where she spearheads the Own Products Division and leads new brand acquisition initiatives in the beauty, accessories, and fine jewellery sectors. With two decades of experience across retail, mass market, and luxury brands, Bianca...
Bianca Burd is a dynamic and accomplished Product Director at Kennedy, where she spearheads the Own Products Division and leads new brand acquisition initiatives in the beauty, accessories, and fine jewellery sectors. With two decades of experience across retail, mass market, and luxury brands, Bianca has honed her expertise in merchandising, strategic partnerships, and stakeholder management. Her educational background, which includes a Bachelor of Commerce & Information Systems and a Graduate Diploma in Business Administration, complements her practical knowledge, allowing her to navigate complex business landscapes with ease.
At Kennedy, Bianca is instrumental in driving product innovation and enhancing the customer experience through data-driven insights. Her leadership skills enable her to cultivate high-performing teams that excel in operations management and supply chain efficiency, ensuring that the products not only meet market demands but also align with the brand's vision. Bianca's commitment to corporate governance and P&L management further underscores her ability to balance profitability with ethical business practices.
Currently, she is leading key projects that focus on expanding Kennedy's product offerings and establishing strategic partnerships with emerging brands. By leveraging her extensive industry knowledge and customer data analytics, Bianca is dedicated to positioning Kennedy as a leader in the luxury retail space. Her passion for beauty and fine jewellery, combined with her strategic acumen, makes her a pivotal figure in shaping the future of the brand and driving sustainable growth in a competitive market.
