Bianca Barros serves as the Client Service & E-commerce Manager at Bulgari, where she leverages her entrepreneurial background and extensive expertise in digital marketing to drive online sales and enhance customer experiences across digital channels. With a postgraduate degree in Online Marketing and a robust...
Bianca Barros serves as the Client Service & E-commerce Manager at Bulgari, where she leverages her entrepreneurial background and extensive expertise in digital marketing to drive online sales and enhance customer experiences across digital channels. With a postgraduate degree in Online Marketing and a robust track record in E-commerce and Digital Media Performance Management, Bianca is adept at integrating 360-degree digital media strategies that encompass both outbound and inbound marketing. Her role involves leading a dynamic team dedicated to optimizing digital marketing campaigns, utilizing advanced web analytics to analyze performance metrics, and refining strategies to maximize conversion rates and return on investment (ROI).
At Bulgari, Bianca is instrumental in executing comprehensive e-commerce optimization initiatives that not only elevate brand visibility but also foster customer loyalty. Her proficiency in Search Engine Optimization (SEO), social media marketing, and email marketing strategies enables her to craft compelling campaigns that resonate with diverse audiences. Fluent in English, Portuguese, and Spanish, she effectively communicates with a broad range of stakeholders, enhancing collaboration and driving impactful results.
Key projects under her leadership include the development of targeted lead generation strategies and the implementation of innovative digital media campaigns that align with Bulgari's luxury brand ethos. By harnessing data analysis and digital strategy, Bianca ensures that the e-commerce platform not only meets but exceeds customer expectations, positioning Bulgari as a leader in the luxury retail space. Her commitment to continuous improvement and customer-centric approaches makes her a vital asset to the organization, driving both growth and exceptional client service.
