Betsy Schrader is a dynamic force in the personal development and wellness industries, leveraging over a decade of experience in high-profile modeling agencies like Ford, Wilhelmina, and Storm to shape her innovative venture, Cocotomina. As the Founder and CEO, Betsy has positioned Cocotomina as a...
Betsy Schrader is a dynamic force in the personal development and wellness industries, leveraging over a decade of experience in high-profile modeling agencies like Ford, Wilhelmina, and Storm to shape her innovative venture, Cocotomina. As the Founder and CEO, Betsy has positioned Cocotomina as a premier provider of bespoke programming tailored to meet the unique needs and culture of organizations. Her extensive background in creative direction and brand development allows her to curate world-class experiences that resonate deeply with clients, whether through transformative retreats, engaging team-building exercises, or comprehensive mental health programming.
Under Betsy's leadership, Cocotomina has embarked on key projects that emphasize the importance of happiness and well-being in the workplace. By acting as an outsourced Chief Happiness Officer (CHO), she empowers companies to cultivate a positive organizational culture that enhances employee satisfaction and productivity. Her expertise in social media marketing and networking has been instrumental in promoting these initiatives, allowing her to connect with a diverse array of talent in the personal development and wellness sectors.
Betsy’s unique blend of skills—ranging from styling and creative direction to social media consulting—enables her to approach challenges with a multifaceted perspective. Her previous experience managing notable personalities, including actors and influencers like Karrueche Tran and Michelle Randolph, has honed her ability to navigate the complexities of brand identity and public perception. As she continues to expand Cocotomina’s reach, Betsy remains committed to fostering environments where individuals and teams can thrive, ultimately redefining what it means to be successful in today’s fast-paced world.