Betsy Larson serves as the Vice President of Strategic Partnerships at Claritas, where she leverages over a dozen years of extensive experience in online marketing to drive significant business growth and foster enduring client relationships. In her current role, Betsy directly manages a diverse portfolio...
Betsy Larson serves as the Vice President of Strategic Partnerships at Claritas, where she leverages over a dozen years of extensive experience in online marketing to drive significant business growth and foster enduring client relationships. In her current role, Betsy directly manages a diverse portfolio of strategic partner relationships within the digital media landscape, ensuring that each partnership aligns with Claritas' overarching goals and objectives. Her expertise in online marketing analysis, media planning, and performance testing enables her to identify and capitalize on emerging trends, allowing her team to consistently exceed revenue targets.
Betsy is particularly adept at navigating the complexities of affiliate networks and digital marketing strategies, utilizing her skills in pay-per-click (PPC) advertising and email marketing to optimize campaign performance. Her client-centric approach has not only solidified long-term partnerships but has also established her as a trusted advisor among key stakeholders. By fostering collaboration and innovation within her team, Betsy ensures that Claritas remains at the forefront of the industry, delivering exceptional value to clients.
Among her key projects, Betsy has spearheaded initiatives that integrate direct mail with digital strategies, creating a cohesive marketing experience that enhances customer engagement and drives conversion rates. Her ability to blend traditional and digital marketing techniques exemplifies her forward-thinking mindset and commitment to excellence. As a leader, Betsy is passionate about mentoring her team, cultivating a culture of continuous improvement, and empowering her colleagues to achieve their full potential in the fast-evolving world of online marketing.
