Betsy Garcia is an accomplished Data Analyst at Sony Pictures Entertainment, where she plays a pivotal role in the company's anti-piracy and content protection operations. With a strong foundation in data analysis and a keen understanding of intellectual property rights, Betsy is dedicated to safeguarding...
Betsy Garcia is an accomplished Data Analyst at Sony Pictures Entertainment, where she plays a pivotal role in the company's anti-piracy and content protection operations. With a strong foundation in data analysis and a keen understanding of intellectual property rights, Betsy is dedicated to safeguarding the company’s creative assets from the ever-evolving landscape of online piracy. Her current responsibilities involve aggregating, cleansing, and synthesizing vast amounts of data to identify trends and patterns that inform strategic decisions within the Content Protection Group.
Betsy excels in preparing detailed reports and ad hoc requests tailored to the needs of both internal and external stakeholders, ensuring that critical insights are communicated effectively. Her expertise in managing and building dynamic dashboards in Tableau allows her to present complex data in an accessible format, facilitating informed decision-making across cross-functional teams. By supporting the day-to-day functionality of the Content Protection Group Database, she ensures that the team has reliable access to the data necessary for proactive content protection measures.
In addition to her technical skills, Betsy is adept at conducting statistical analyses to evaluate the effectiveness of anti-piracy initiatives, utilizing her proficiency in Microsoft Excel and Google Sheets. Her ability to adapt quickly to new challenges, coupled with her strong communication skills, makes her an invaluable asset in coordinating with vendors and online platforms to enforce rights and activate fingerprinting technologies. As she continues to navigate the complexities of digital content protection, Betsy remains committed to leveraging her research skills and industry knowledge to combat piracy and protect the integrity of Sony Pictures Entertainment’s intellectual property.
