Bethany Zornwebb serves as the Director of Marketing and Business Development at Potomac Mills, a premier outlet shopping destination under the Simon Property Group umbrella. With a robust background in retail and property management, Bethany brings a wealth of innovative marketing strategies to her role,...
Bethany Zornwebb serves as the Director of Marketing and Business Development at Potomac Mills, a premier outlet shopping destination under the Simon Property Group umbrella. With a robust background in retail and property management, Bethany brings a wealth of innovative marketing strategies to her role, ensuring that Potomac Mills remains competitive in a dynamic market. She is adept at crafting and executing comprehensive marketing programs that not only enhance tenant relationships but also foster community engagement and drive foot traffic to the center.
In her current position, Bethany oversees a diverse range of initiatives, including event marketing, public relations, and tourism strategies, all aimed at elevating the Potomac Mills brand. Her strategic sales and marketing plans are meticulously designed to align with the center's financial goals while enhancing the overall guest experience. By leveraging her expertise in social media marketing and direct marketing, she effectively communicates with potential customers and cultivates a loyal visitor base.
Bethany's commitment to monitoring industry trends allows her to stay ahead of the curve, ensuring that Potomac Mills adapts to changing consumer preferences and market demands. Her experience in financial planning and budget management is instrumental in optimizing resources, which ultimately contributes to increased center sales and profitability. Through her leadership, Potomac Mills has successfully implemented children's programming and community-focused events that not only attract visitors but also strengthen local ties. With a keen eye for innovation and a passion for marketing, Bethany Zornwebb continues to drive the success of Potomac Mills, making it a vibrant shopping destination in the region.
