Bethany Gomez, as Managing Director and Co-Founder of Brightfield Group, LLC, has solidified her reputation as a leading authority in the realm of consumer insights, particularly within emerging markets. With a keen focus on translating complex data into actionable strategies, Bethany has been instrumental in...
Bethany Gomez, as Managing Director and Co-Founder of Brightfield Group, LLC, has solidified her reputation as a leading authority in the realm of consumer insights, particularly within emerging markets. With a keen focus on translating complex data into actionable strategies, Bethany has been instrumental in shaping the company's innovative approach to market research. Under her leadership, Brightfield Group has developed a suite of consumer insights products that empower over 100 clients in the consumer packaged goods sector to make informed decisions regarding product innovation, consumer segmentation, and brand positioning.
Bethany's expertise extends to critical areas such as product/package testing and messaging/campaign evaluation, where she leverages her skills in market evaluations and program management to deliver tailored solutions that resonate with target audiences. Her commitment to consensus building and fostering a strong team culture has not only enhanced the internal dynamics of Brightfield Group but has also cultivated long-lasting relationships with clients, ensuring their needs are met with precision and insight.
In addition to her strategic oversight, Bethany is dedicated to community outreach and training initiatives, which reflect her belief in the power of knowledge-sharing to drive industry standards forward. By continuously analyzing information and adapting to market trends, she ensures that Brightfield Group remains at the forefront of consumer insights, providing a much-needed lens into hard-to-measure industries. Her visionary leadership and storytelling prowess through data have not only positioned Brightfield as an industry leader but have also set a benchmark for excellence in consumer research.
