Beth Rich serves as the Vice President of Marketing and Business Development at TVS/Transylvania Vocational Services, where she plays a pivotal role in driving the company's growth and expanding its market presence. With a strong focus on the consumer packaged goods (CPG) industry, Beth leads...
Beth Rich serves as the Vice President of Marketing and Business Development at TVS/Transylvania Vocational Services, where she plays a pivotal role in driving the company's growth and expanding its market presence. With a strong focus on the consumer packaged goods (CPG) industry, Beth leads strategic initiatives that enhance the company’s reputation as a trusted supplier to U.S. Government agencies, including the USDA, USAID, and the Defense Logistics Agency Troop Support. Her expertise in account planning and targeted account selling has been instrumental in securing and managing hundreds of commercial contracts, catering to a diverse clientele that ranges from emerging brands to established international food companies.
In her current role, Beth oversees key projects that involve the blending and packaging of a wide array of dry food and dietary supplements, ensuring that all products meet stringent quality standards and regulatory requirements. Her ability to coordinate cross-functional teams allows for seamless collaboration between production, marketing, and sales, ensuring that client needs are met efficiently and effectively. Additionally, her skills in persuasive presentations and public speaking have enabled her to advocate for the company at industry events, fostering relationships that enhance business opportunities.
Beth's commitment to solution selling and sales planning not only drives revenue growth but also positions TVS as a leader in the food manufacturing sector. Her strategic vision and hands-on approach to business development continue to propel the company forward, making her an invaluable asset to the organization and the industry at large.