As the Digital Experience Owner at American Family Insurance, Bernie Coens plays a pivotal role in shaping the company’s digital strategy and enhancing customer engagement through innovative online solutions. With a robust background in consultative strategic solutions, Bernie is adept at leveraging analytics and return...
As the Digital Experience Owner at American Family Insurance, Bernie Coens plays a pivotal role in shaping the company’s digital strategy and enhancing customer engagement through innovative online solutions. With a robust background in consultative strategic solutions, Bernie is adept at leveraging analytics and return on investment models to inform decision-making and prioritize features within a Scaled Agile framework. His commitment to aligning digital initiatives with the company’s Objectives and Key Results ensures that every project not only meets user needs but also drives significant ROI.
Currently, Bernie is spearheading key projects that focus on optimizing the customer journey across various digital channels. By employing a multi-channel marketing approach, he effectively integrates online advertising and social media marketing strategies to reach and engage diverse customer segments. His leadership skills are instrumental in fostering collaboration among cross-functional teams, ensuring that all stakeholders are aligned with the product roadmap and strategic objectives.
Bernie's ability to build relationships and influence professionals at all levels is a cornerstone of his success. He is recognized for his creative proposal generation and industry presentations, which not only showcase his expertise but also inspire confidence in his vision for digital transformation. As he continues to navigate the complexities of digital marketing and user experience, Bernie remains committed to delivering a positive customer experience that positions American Family Insurance as a leader in the industry. His strategic mindset and hands-on approach to marketing management make him a valuable asset to the organization and a driving force behind its digital evolution.
