Bernice Klaassen currently serves as the Senior Vice President of Digital Sales & Marketing for Citi, overseeing a dynamic portfolio across the APAC, Middle East, and Europe regions. With a robust background in customer experience (CX) and digital transformation, Bernice is at the forefront of...
Bernice Klaassen currently serves as the Senior Vice President of Digital Sales & Marketing for Citi, overseeing a dynamic portfolio across the APAC, Middle East, and Europe regions. With a robust background in customer experience (CX) and digital transformation, Bernice is at the forefront of driving innovative marketing strategies that enhance customer engagement and satisfaction across 17 diverse markets. Her expertise in customer-centric approaches is pivotal in shaping Citi’s digital landscape, where she leverages data-driven insights to optimize the customer journey and elevate Net Promoter Scores (NPS).
In her role, Bernice spearheads key projects that focus on e-commerce and online advertising, ensuring that Citi remains competitive in the rapidly evolving digital marketplace. Her proficiency in market research and consumer understanding allows her to identify emerging trends and tailor marketing initiatives that resonate with local audiences while maintaining a cohesive global strategy. By fostering communities and utilizing social media research, she cultivates deeper connections with customers, enhancing brand loyalty and driving growth.
Bernice’s strategic vision is complemented by her analytical skills, enabling her to assess the effectiveness of digital marketing campaigns and make informed decisions that align with Citi’s broader business objectives. Her commitment to change management and transformation is evident as she champions initiatives that not only improve operational efficiency but also foster a culture of innovation within the organization. As a leader in digital sales and marketing, Bernice Klaassen exemplifies the intersection of technology and customer experience, positioning Citi as a forward-thinking player in the global consumer banking sector.
