Bernardo Véstia currently serves as the Vice President of Marketing at Code for All_, a pioneering force in intensive tech training in Portugal. With over 15 years of experience across diverse industries including Travel, E-Commerce, and Telecom, Bernardo has honed his expertise in Product and...
Bernardo Véstia currently serves as the Vice President of Marketing at Code for All_, a pioneering force in intensive tech training in Portugal. With over 15 years of experience across diverse industries including Travel, E-Commerce, and Telecom, Bernardo has honed his expertise in Product and Growth Marketing, particularly within the Ed-Tech sector. At Code for All_, he leads innovative marketing strategies that empower individuals from various backgrounds to transition into the tech industry through comprehensive training programs, including introductory courses, bootcamps, and specialized tracks in Tech and Artificial Intelligence.
In his role, Bernardo is responsible for driving the marketing vision and strategy, leveraging data-driven insights to enhance performance reporting and optimize campaign effectiveness. His proficiency in CRM integration and business analysis allows him to create tailored marketing solutions that resonate with potential learners, ensuring that the courses offered meet the evolving demands of the tech landscape. Under his leadership, Code for All_ has successfully launched key projects aimed at increasing brand awareness and engagement through targeted social media strategies and impactful paid media campaigns.
Bernardo's commitment to fostering a culture of continuous learning and innovation is evident in his approach to leadership. He emphasizes collaboration across teams, ensuring that marketing initiatives align with the broader business goals and contribute to the overall P&L. By integrating advanced marketing technology and analytics, he not only enhances the customer journey but also drives sustainable growth for the organization. As a passionate advocate for reskilling and upskilling, Bernardo is dedicated to making tech education accessible and impactful for all, positioning Code for All_ as a leader in the Ed-Tech space.
