As the Owner and Designer at Santa Fe Terra Western Furniture, Bernardette Abed brings a unique blend of creativity and business acumen to the world of high-quality, western-inspired furniture. With a keen eye for design and a deep understanding of the needs of ranchers and...
As the Owner and Designer at Santa Fe Terra Western Furniture, Bernardette Abed brings a unique blend of creativity and business acumen to the world of high-quality, western-inspired furniture. With a keen eye for design and a deep understanding of the needs of ranchers and Texas enthusiasts, Bernardette has curated a distinctive collection that reflects the rugged elegance of the American West. Her role encompasses not only the design and importation of unique furniture pieces but also the strategic management of the business, ensuring that each item resonates with the lifestyle and aesthetic of her clientele.
At Santa Fe Terra, Bernardette is currently spearheading several key projects aimed at expanding the brand's reach and enhancing customer experience. One such initiative includes the launch of a new online platform that allows customers to explore the collection from the comfort of their homes, complete with detailed product descriptions and styling tips. This digital transformation is complemented by her expertise in marketing strategy, which has helped to elevate the brand's presence in a competitive retail landscape.
Bernardette's proficiency in financial management tools like QuickBooks and Microsoft Excel enables her to maintain robust budgets and streamline operations, ensuring that Santa Fe Terra can offer affordable prices without compromising on quality. Her skills in event planning have also played a pivotal role in organizing community events that foster customer engagement and showcase the brand's unique offerings. With a commitment to exceptional service, including free delivery and financing options, Bernardette Abed continues to redefine the western furniture market, making it accessible and appealing to a broader audience.
