Berkay Bircan serves as the Western Europe Region Business Unit Leader for Grooming & Beauty at Philips, where he leverages his extensive experience in product management and international marketing to drive growth in a highly competitive landscape. His role encompasses overseeing a diverse portfolio that...
Berkay Bircan serves as the Western Europe Region Business Unit Leader for Grooming & Beauty at Philips, where he leverages his extensive experience in product management and international marketing to drive growth in a highly competitive landscape. His role encompasses overseeing a diverse portfolio that includes Male Grooming products such as shaving and grooming solutions, as well as innovative beauty technologies like Intense Pulsed Light (IPL) devices and hair care products. Berkay is known for his strategic vision and customer-centric approach, which are critical in developing and executing comprehensive go-to-market strategies tailored to the unique needs of Western European consumers.
Under his leadership, Berkay has spearheaded key projects aimed at enhancing product innovation and market penetration. He has successfully led cross-functional teams, fostering a collaborative environment that encourages creativity and high performance. His expertise in upstream marketing and market analysis has enabled him to identify emerging trends and consumer preferences, ensuring that Philips remains at the forefront of the grooming and beauty industry. Additionally, his passion for developing talent within his team has resulted in a culture of continuous improvement and professional growth.
Berkay’s commitment to new business development and innovation management has positioned Philips as a leader in the grooming and beauty sector, driving both revenue growth and brand loyalty. With a keen eye for market dynamics and a deep understanding of consumer behavior, he continues to shape the future of grooming and beauty in Western Europe, making a lasting impact on the industry.
