Benoit Bougro serves as the Sales Director for Foodservice at ARYZTA Food Solutions Schweiz AG, a leading player in the B2B wholesale market for deep-frozen bakery and pastry products in Switzerland and Liechtenstein. With a robust portfolio that includes renowned brands such as HIESTAND, COUP...
Benoit Bougro serves as the Sales Director for Foodservice at ARYZTA Food Solutions Schweiz AG, a leading player in the B2B wholesale market for deep-frozen bakery and pastry products in Switzerland and Liechtenstein. With a robust portfolio that includes renowned brands such as HIESTAND, COUP DE PATES, OH MY SWEETNESS, and LA CARTE, Benoit is instrumental in driving sales strategies that cater to a diverse clientele, including hotels, restaurants, cafés, bakeries, and convenience stores. His expertise in sales management and key account development is pivotal in navigating the complexities of the HORECA sector, where understanding customer needs and market trends is essential for success.
Under Benoit's leadership, ARYZTA has successfully expanded its distribution network, offering over 800 high-quality products tailored to meet the demands of various foodservice establishments. His strategic approach not only focuses on enhancing product visibility but also on building long-term relationships with clients, ensuring that they receive exceptional service and support. Benoit’s deep understanding of logistics and ingredients further enhances his ability to optimize supply chain processes, ensuring timely delivery and product availability.
Benoit’s commitment to excellence in sales management and his passion for the bakery industry position him as a key figure in the ongoing growth and innovation at ARYZTA Food Solutions. His ability to align business objectives with customer satisfaction continues to drive the company’s success in a competitive marketplace, making him a valuable asset to both the organization and its clients.
