Bennett Robbins serves as the Director and Global Head of Publishing Insights at Riot Games, where he leverages his extensive experience in strategy and analytics to enhance player engagement and elevate the gaming experience across the globe. In this pivotal role, Bennett oversees a team...
Bennett Robbins serves as the Director and Global Head of Publishing Insights at Riot Games, where he leverages his extensive experience in strategy and analytics to enhance player engagement and elevate the gaming experience across the globe. In this pivotal role, Bennett oversees a team dedicated to harnessing data analysis and market research to inform business strategy and drive product management initiatives. His expertise in analytics is crucial for understanding player behavior and preferences, enabling Riot to tailor its offerings to meet the diverse needs of its community in nearly 90 countries.
Under Bennett's leadership, key projects have focused on optimizing user acquisition strategies and enhancing brand management efforts, ensuring that Riot's games and esports initiatives resonate with players worldwide. By employing advanced analytical skills, he has successfully guided the launch and lifecycle management of various products, ensuring they not only meet market demands but also foster a loyal player base. His commitment to building strong commercial partnerships and enhancing player support systems has further solidified Riot's reputation as a leader in the gaming industry.
Bennett's ability to communicate complex insights through public speaking and management consulting has made him a sought-after voice in industry discussions, where he shares his vision for creating S-tier experiences in gaming and entertainment. As he continues to drive innovation within the publishing sector at Riot Games, Bennett remains focused on leveraging data-driven insights to shape the future of gaming, ensuring that every player feels connected and valued in the Riot community.
