As the Director of Marketing Science at The Walt Disney Studios, Benjamin Jarvis is at the forefront of leveraging data-driven insights to enhance marketing effectiveness and audience engagement. In his current role, he leads a dynamic team dedicated to transforming complex data into actionable strategies...
As the Director of Marketing Science at The Walt Disney Studios, Benjamin Jarvis is at the forefront of leveraging data-driven insights to enhance marketing effectiveness and audience engagement. In his current role, he leads a dynamic team dedicated to transforming complex data into actionable strategies that drive attendance and viewership for Disney's diverse film portfolio. With a strong foundation in audience analytics, Benjamin's expertise encompasses forecasting attendance and evaluating media effectiveness across various demographics, ensuring that marketing initiatives resonate with targeted audiences.
Benjamin's journey to this pivotal role began as an internal consultant within Disney Decision Science + Integration, where he played a crucial role in establishing the marketing science practice within the media team. His innovative approach to auction optimization has revolutionized how Disney approaches programmatic and social media advertising, employing rigorous experimentation and measurement techniques to maximize ROI. By harnessing advanced ad measurement methodologies, Benjamin ensures that every marketing dollar is spent wisely, delivering measurable results that align with Disney's overarching business objectives.
Adept in programming languages such as Python and R, as well as data manipulation through SQL, Benjamin combines technical proficiency with a keen analytical mindset. His skills in market research and digital strategy are complemented by a strong ability to communicate complex insights clearly, making him a valuable asset in cross-functional collaborations. With a passion for consumer insight and a philosophical approach to problem-solving, Benjamin Jarvis continues to drive innovation within The Walt Disney Studios, shaping the future of marketing in the entertainment industry.
