As the Associate Director of Global Marketing at Merck, Benjamin Horrow plays a pivotal role in shaping the strategic direction of the Hospital/Acute Care portfolio, which includes critical gram-negative and gram-positive antibiotics. His extensive experience in pharmaceutical marketing equips him with a unique perspective on...
As the Associate Director of Global Marketing at Merck, Benjamin Horrow plays a pivotal role in shaping the strategic direction of the Hospital/Acute Care portfolio, which includes critical gram-negative and gram-positive antibiotics. His extensive experience in pharmaceutical marketing equips him with a unique perspective on market dynamics and patient needs, allowing him to effectively bridge the gap between clinical efficacy and commercial viability. Benjamin's participation in the Global Brand Leader (GBL) Academy cohort #2 underscores his commitment to continuous professional development and leadership within the industry.
In his current role, Benjamin is instrumental in orchestrating key marketing initiatives that leverage both quantitative and qualitative data to inform decision-making processes. His analytical prowess enables him to blend diverse information sources, ensuring that marketing strategies are not only innovative but also grounded in solid research. This holistic approach is particularly crucial in the fast-evolving pharmaceutical landscape, where understanding market trends and customer insights can significantly impact product positioning and patient outcomes.
Benjamin's strengths in written and verbal communication are complemented by his adeptness in utilizing tools such as IQVIA and SAP for data analysis and reporting. His proficiency in Microsoft Excel and PowerPoint facilitates the creation of compelling presentations that resonate with stakeholders across various levels of the organization. Furthermore, his skills in public relations and social networking enhance Merck's outreach efforts, fostering stronger connections with healthcare professionals and patients alike. With a penchant for solving complex challenges, Benjamin Horrow is not just a marketer; he is a strategic thinker dedicated to advancing healthcare solutions that make a meaningful difference in patients' lives.
