Benjamin Erickson is a seasoned Strategic Sales Executive at Amazon, specializing in the innovative Transparency program, a cutting-edge Software-as-a-Service (SaaS) solution designed to combat the pervasive issue of counterfeit goods in the consumer packaged goods (CPG) sector. With over a decade of experience in business...
Benjamin Erickson is a seasoned Strategic Sales Executive at Amazon, specializing in the innovative Transparency program, a cutting-edge Software-as-a-Service (SaaS) solution designed to combat the pervasive issue of counterfeit goods in the consumer packaged goods (CPG) sector. With over a decade of experience in business development, account management, and SaaS sales, Benjamin leverages his extensive background to drive impactful strategies that empower CPG brands to safeguard their products and maintain brand integrity.
In his current role, Benjamin is instrumental in spearheading key projects that enhance the Transparency platform, ensuring that brands can effectively monitor and protect their supply chains. His expertise in supply chain operations and online marketing allows him to develop tailored solutions that address the unique challenges faced by brands in the e-commerce landscape. By utilizing advanced analytics and cross-functional team leadership, he collaborates with stakeholders to implement robust anti-counterfeiting measures that resonate with both online and offline retail environments.
Benjamin's proficiency in negotiation and solution selling enables him to build strong relationships with clients, guiding them through the complexities of adopting the Transparency service. His commitment to excellence is reflected in his ability to articulate the value proposition of Amazon's offerings, helping brands navigate the evolving landscape of digital commerce. As a thought leader in the industry, Benjamin continues to advocate for innovative solutions that not only protect consumer trust but also drive sustainable growth for brands in an increasingly competitive market.
