As the Creative Director at Kansas State University, Benjamin Cleveland leverages over 16 years of multifaceted experience in creative design to drive impactful visual communication strategies that resonate with diverse audiences. In his current role, he serves as the creative lead for high-priority university projects,...
As the Creative Director at Kansas State University, Benjamin Cleveland leverages over 16 years of multifaceted experience in creative design to drive impactful visual communication strategies that resonate with diverse audiences. In his current role, he serves as the creative lead for high-priority university projects, including recruitment marketing and strategic institutional initiatives. Benjamin's expertise in brand development is pivotal in crafting cohesive visual systems that align with the university's strategic priorities, ensuring that every design element—from print materials to digital assets—reflects the institution's mission and values.
Benjamin oversees a talented team of designers, photographers, and copywriters, fostering a collaborative environment that produces over 500 projects annually. His leadership not only enhances team dynamics but also ensures that each project meets the highest standards of quality and creativity. His proficiency in art direction and graphic design allows him to guide the creative process effectively, while his skills in budget management and production planning ensure that projects are delivered on time and within budget.
In addition to his core responsibilities, Benjamin is deeply involved in intercollegiate athletics branding, where he applies his extensive knowledge of business-to-business (B2B) marketing strategies to elevate the university's athletic programs. His commitment to customer service and stakeholder engagement further strengthens the university's brand presence, making him a key player in Kansas State University's ongoing efforts to enhance its visibility and appeal. Through his innovative approach and strategic vision, Benjamin Cleveland continues to shape the creative landscape of the university, making a lasting impact on its community and beyond.
