Ben Wilkinson serves as the Business Director at CSM Sport & Entertainment, where he leverages over 15 years of extensive experience in commercial sponsorship to drive impactful marketing initiatives for both global and local brands. His role encompasses the full spectrum of the sponsorship journey,...
Ben Wilkinson serves as the Business Director at CSM Sport & Entertainment, where he leverages over 15 years of extensive experience in commercial sponsorship to drive impactful marketing initiatives for both global and local brands. His role encompasses the full spectrum of the sponsorship journey, from strategic planning to activation and evaluation, ensuring that each partnership delivers measurable results and aligns seamlessly with the brand’s objectives.
At CSM, Ben has spearheaded key projects that exemplify his expertise in integrated marketing planning and brand experience. He has successfully managed high-profile sponsorships across various sectors, including sports marketing and event management, where he has developed innovative strategies that resonate with target audiences. His deep understanding of event planning and account management allows him to create compelling brand narratives that enhance client visibility and engagement.
Ben's career portfolio includes significant in-house roles, such as his tenure at Jaguar, where he honed his skills in public relations and digital strategy. His ability to blend traditional marketing with cutting-edge digital approaches has been instrumental in driving brand development and enhancing client relationships. By focusing on creating memorable brand experiences, Ben ensures that every sponsorship not only meets but exceeds client expectations, solidifying his reputation as a leader in the sports marketing industry. His commitment to excellence and strategic insight continues to position CSM Sport & Entertainment as a frontrunner in delivering transformative sponsorship solutions.
