Ben Scarbro is a seasoned Art Director at Abbott, where he leverages his extensive experience to lead and execute omni-channel campaigns for renowned global brands. With a keen focus on delivering customer-centric content, Ben excels in creating world-class creative solutions across various sectors, including lifestyle,...
Ben Scarbro is a seasoned Art Director at Abbott, where he leverages his extensive experience to lead and execute omni-channel campaigns for renowned global brands. With a keen focus on delivering customer-centric content, Ben excels in creating world-class creative solutions across various sectors, including lifestyle, technology, and consumer products. His expertise encompasses a diverse range of specialties, such as eCommerce, UX/UI design, and digital marketing strategy, positioning him as a pivotal player in Abbott's marketing initiatives.
In his current role, Ben is instrumental in the on-set direction and management of brand photo shoots for high-profile products like Pedialyte and Zone Perfect. His creative vision and meticulous attention to detail have resulted in innovative concepts that resonate with target audiences, particularly during seasonal campaigns. By developing comprehensive brand guidelines, he ensures consistency and alignment across all marketing materials, enhancing brand identity and recognition.
Collaboration is at the heart of Ben's approach; he works closely with the Strategy and Consumer Marketing teams to conceptualize and execute impactful social and digital marketing campaigns. His proficiency in tools like Figma and the Adobe Creative Suite, combined with his skills in photo retouching, typography, and iconography, enable him to produce visually stunning content that drives engagement and conversion. Additionally, Ben's understanding of SEO and data analysis informs his strategies, allowing him to optimize campaigns for maximum reach and effectiveness. Through his innovative mindset and dedication to excellence, Ben Scarbro continues to elevate Abbott's brand presence in an increasingly competitive marketplace.
