As the News Director at WJMN-TV CBS Local 3 News, Ben Raymond has been instrumental in transforming the newsroom into a digital-first powerhouse that serves the Upper Peninsula of Michigan. Under his leadership, the station has experienced remarkable growth, with page views, unique users, video...
As the News Director at WJMN-TV CBS Local 3 News, Ben Raymond has been instrumental in transforming the newsroom into a digital-first powerhouse that serves the Upper Peninsula of Michigan. Under his leadership, the station has experienced remarkable growth, with page views, unique users, video views, and overall engagement metrics more than doubling year over year. This impressive achievement reflects his commitment to fostering a culture of innovation and excellence among his team of journalists.
Ben's expertise in broadcast journalism and storytelling is complemented by his adeptness in leveraging social media platforms to enhance audience engagement. He has implemented cutting-edge technology and developed resources that empower reporters to create more compelling and interactive content. By prioritizing digital strategies, he has not only increased the station's visibility but also enriched the viewer experience, ensuring that WJMN remains a trusted source of news in the community.
In addition to his focus on digital transformation, Ben has crafted a strong brand identity and mission statement for WJMN, emphasizing the importance of community connection and journalistic integrity. His dedication to mentoring and encouraging emerging journalists has cultivated a talented team that is passionate about delivering high-quality news coverage. With a keen eye for video production and editing, Ben continues to push the boundaries of traditional broadcasting, positioning WJMN as a leader in the ever-evolving media landscape.
