Ben Gunn serves as the Creative Director at Lyle & Scott, where he plays a pivotal role in shaping the brand's identity and enhancing the customer experience on a global scale. With over a decade of experience in the fashion industry, including significant tenures at...
Ben Gunn serves as the Creative Director at Lyle & Scott, where he plays a pivotal role in shaping the brand's identity and enhancing the customer experience on a global scale. With over a decade of experience in the fashion industry, including significant tenures at TOPMAN and ASOS, Ben brings a wealth of knowledge in strategic planning, creative design, and brand management. His current role involves overseeing all aspects of brand creative, ensuring that every touchpoint resonates with Lyle & Scott's heritage while appealing to contemporary consumer trends.
Under Ben's leadership, key projects have focused on revitalizing the brand's visual identity and expanding its digital presence. He has spearheaded innovative campaigns that leverage online marketing and social media strategies to engage a diverse audience, driving both brand loyalty and sales growth. His keen eye for trends and strong understanding of customer behavior enable him to craft compelling narratives that connect with consumers on a personal level.
Ben's expertise in team leadership and management fosters a collaborative environment where creativity thrives. He is dedicated to nurturing talent within his team, empowering them to push boundaries and explore new avenues in fashion design and marketing. As Lyle & Scott continues to evolve, Ben's strategic vision and commitment to excellence ensure that the brand remains at the forefront of the industry, appealing to both long-time fans and new customers alike.
