As the Director of Marketing at The Emerson Group, Ben Fishman leverages his extensive expertise in consumer products and brand management to drive impactful marketing strategies for clients in the health and beauty care (HBC) sector. With a keen insight into market dynamics and consumer...
As the Director of Marketing at The Emerson Group, Ben Fishman leverages his extensive expertise in consumer products and brand management to drive impactful marketing strategies for clients in the health and beauty care (HBC) sector. With a keen insight into market dynamics and consumer behavior, Ben excels at navigating the complexities of innovation while maintaining a strong focus on commercial viability. His role encompasses leading consumer marketing initiatives, developing strategic partnerships, and providing scale support to enhance brand equity and market presence.
Ben's holistic, people-focused approach is complemented by his proficiency in strategic planning and market research, enabling him to identify emerging trends and consumer needs effectively. He is adept at utilizing data-driven insights from tools like Nielsen to inform marketing communications and optimize product positioning. His hands-on experience in new product development and P&L management further empowers him to align marketing strategies with business objectives, ensuring sustainable growth for both The Emerson Group and its clients.
Key projects under Ben's leadership have included launching innovative product lines that resonate with target audiences and executing comprehensive marketing campaigns that enhance brand visibility and consumer engagement. His ability to synthesize complex information into actionable strategies makes him a valuable asset in the fast-paced consumer products landscape. With a commitment to excellence and a passion for driving results, Ben Fishman continues to shape the future of marketing within the HBC sector, fostering collaboration and innovation at every turn.
