Belma Popovic is a seasoned professional in the realm of Customer Relationship Management (CRM) and database marketing, currently serving as the Director of CRM Strategy at RI: Your Customer Agency. With over 15 years of extensive experience, Belma has honed her expertise in leveraging data-driven...
Belma Popovic is a seasoned professional in the realm of Customer Relationship Management (CRM) and database marketing, currently serving as the Director of CRM Strategy at RI: Your Customer Agency. With over 15 years of extensive experience, Belma has honed her expertise in leveraging data-driven insights to craft impactful marketing strategies that resonate with diverse audiences. Her role involves not only overseeing CRM initiatives for high-profile clients such as Tangerine, Upfield, and Whirlpool but also spearheading innovative projects that enhance customer engagement and retention.
At RI, Belma is instrumental in developing comprehensive CRM frameworks that integrate seamlessly with both online and offline channels. Her strategic vision encompasses the entire marketing cycle—from planning and execution to measurement and optimization. By employing advanced segmentation techniques and web analytics, she ensures that marketing campaigns are not only targeted but also yield measurable results. Belma's passion for digital marketing is evident in her commitment to staying ahead of industry trends and utilizing cutting-edge technologies to drive business strategy.
Her collaborative approach fosters strong partnerships with clients, enabling her to tailor solutions that meet their unique needs. Belma's ability to translate complex data into actionable insights empowers her team to make informed decisions that enhance customer experiences and drive growth. As a thought leader in the CRM space, she continues to inspire those around her with her innovative ideas and unwavering dedication to excellence in marketing.
