Becky Vardaman serves as the Director of Special Projects at Converge Consulting, where she leverages her unique background in journalism and analytical problem-solving to drive impactful digital marketing strategies for higher education institutions. With a strong foundation in research and data analysis, Becky excels in...
Becky Vardaman serves as the Director of Special Projects at Converge Consulting, where she leverages her unique background in journalism and analytical problem-solving to drive impactful digital marketing strategies for higher education institutions. With a strong foundation in research and data analysis, Becky excels in utilizing tools like Google Analytics to inform and optimize marketing initiatives aimed at enhancing student recruitment and alumni engagement. Her role involves collaborating closely with clients to develop comprehensive content strategies that resonate with target audiences, ensuring that each campaign is not only creative but also data-driven.
Currently, Becky is spearheading several key projects that focus on SEO optimization and content marketing, helping colleges improve their online visibility and engagement. Her expertise in email marketing and social media management allows her to craft compelling narratives that connect with prospective students and alumni alike. By employing inbound marketing techniques, she ensures that the messaging is not only relevant but also strategically aligned with the institution's goals.
In addition to her project management responsibilities, Becky is passionate about mentoring her team in the nuances of online advertising and public relations, fostering a culture of continuous learning and innovation. Her commitment to excellence in strategic communications positions her as a valuable asset in the rapidly evolving landscape of digital marketing for higher education. Through her work at Converge Consulting, Becky is dedicated to transforming the way colleges engage with their communities, ultimately driving meaningful connections and lasting impact.
