Becky Morrison is a seasoned marketing operations executive currently serving as the Senior Director at Epsilon, where she plays a pivotal role in shaping the future of digital marketing for Tier 1 automotive brands. With a robust background in project and program management, Becky leads...
Becky Morrison is a seasoned marketing operations executive currently serving as the Senior Director at Epsilon, where she plays a pivotal role in shaping the future of digital marketing for Tier 1 automotive brands. With a robust background in project and program management, Becky leads a high-performing team of 33 Technical Project and Program Managers, fostering a culture of excellence and continuous improvement. Her strategic vision is underpinned by a commitment to training and development, ensuring her team is equipped with the latest industry best practices and insights.
At Epsilon, Becky oversees the execution of complex email marketing campaigns for prestigious automotive clients, including General Motors, Jaguar, Land Rover, Porsche, Subaru, Ford, Volvo, and Audi. Her expertise in digital marketing and analytics enables her to drive performance improvements and optimize campaign effectiveness, leveraging data-driven insights to enhance customer engagement and retention. By implementing advanced marketing analytics and web analytics strategies, she ensures that each campaign is not only creative but also measurable and impactful.
Becky's proficiency in vendor management and performance management further enhances her ability to deliver results in a fast-paced environment. She is adept at navigating the intricacies of mobile marketing and online marketing, ensuring that Epsilon remains at the forefront of industry trends. As a thought leader in the marketing operations space, Becky is dedicated to driving innovation and excellence, making her an invaluable asset to both her team and the broader automotive marketing landscape.
