Becky Iannotta serves as the Senior Director of Strategic Policy and Engagement at Mothers Against Drunk Driving (MADD), where she plays a pivotal role in shaping the organization’s communications strategy and legislative outreach. With a robust background in communications and crisis management, Becky leverages her...
Becky Iannotta serves as the Senior Director of Strategic Policy and Engagement at Mothers Against Drunk Driving (MADD), where she plays a pivotal role in shaping the organization’s communications strategy and legislative outreach. With a robust background in communications and crisis management, Becky leverages her expertise to advance MADD’s mission of eliminating drunk driving and supporting victims of this preventable crime. Her experience as a former journalist and newsroom manager equips her with a unique perspective on media relations, enabling her to craft compelling narratives that resonate with both national and community audiences.
At MADD, Becky leads key initiatives aimed at enhancing public awareness and driving policy change. She directs the organization’s policy communications strategy, ensuring that critical messages reach stakeholders, lawmakers, and the general public effectively. By utilizing targeted earned media and digital platforms, she has successfully built MADD’s brand identity, fostering a strong community presence and increasing engagement with supporters. Her strategic oversight includes managing crisis communications, where her ability to remain calm under pressure and communicate clearly has proven invaluable during high-stakes situations.
In addition to her communications acumen, Becky’s experience in legislative relations allows her to navigate complex policy landscapes, advocating for laws that promote safer roadways and hold offenders accountable. Through her work, she not only amplifies MADD’s voice but also contributes to a broader movement aimed at reducing drunk driving incidents across the nation. With a commitment to collaboration and efficiency, Becky continues to drive impactful change, making significant strides in the fight against drunk driving.
