Beau Chard serves as the Group Manager of Enterprise Account-Based Marketing (ABM) at Morningstar, where he is at the forefront of driving strategic growth initiatives within the organization. With a robust background in account-based marketing, demand generation, and go-to-market strategies, Beau has been instrumental in...
Beau Chard serves as the Group Manager of Enterprise Account-Based Marketing (ABM) at Morningstar, where he is at the forefront of driving strategic growth initiatives within the organization. With a robust background in account-based marketing, demand generation, and go-to-market strategies, Beau has been instrumental in establishing the newly formed ABM organization, which is dedicated to maximizing revenue from top-tier accounts. His innovative approach focuses on tailored marketing activations—ranging from personalized 1:1 engagements to targeted 1:few and broader 1:many campaigns—ensuring that each interaction resonates with the unique needs of key stakeholders.
One of Beau's hallmark achievements has been the development and implementation of a content-first 1:1 digital experience methodology, which has not only enhanced customer engagement but has also been successfully adopted across Morningstar’s three largest business units. This pioneering strategy leverages deep insights into customer behavior and preferences, enabling the creation of compelling narratives that drive conversion and loyalty.
In addition to his strategic vision, Beau excels in leading cross-functional teams to execute complex marketing initiatives that align with overarching business goals. His expertise in customer marketing, account planning, and financial services equips him to navigate the challenges of technology-driven industries effectively. By fostering collaboration and innovation, Beau is committed to delivering impactful marketing strategies that fuel business growth and enhance Morningstar's competitive edge in the marketplace.
